Fragrance guide

The Art of Fragrance: A Beginner's Guide

Whether you’re new to the world of colognes or a seasoned fragrance enthusiast, this guide will help you navigate the key aspects of finding your perfect scent. From understanding fragrance types to learning the best places to apply your cologne, we’ve got you covered. Explore how fragrance can enhance your daily routine and make a lasting impression.

Not only will we explain the difference between the best you for your occasion  but we’ll also show you how to identify top, middle, and base notes in any fragrance. You’ll learn how to pick a scent based on seasons, personal preference, and occasion. Let’s get started and find the perfect fragrance for you!


Understanding Fragrance Notes

Fragrances are composed of different notes that evolve over time, creating a beautiful olfactory journey. Think of it as a symphony where different instruments play their parts at different times.

Top Notes (Head Notes)

These are the first scents you smell, lasting 15-30 minutes. They're typically light and fresh:

  • Citrus (lemon, bergamot, orange)
  • Light fruits
  • Fresh herbs
  • Marine notes

Middle Notes (Heart Notes)

The core of the fragrance, emerging after top notes fade, lasting 2-4 hours:

  • Floral notes (rose, jasmine, lily)
  • Spices (cinnamon, cardamom)
  • Green notes
  • Fruity notes

Base Notes

The foundation that appears last and lasts longest, up to 24 hours:

  • Woods (sandalwood, cedar)
  • Musks
  • Vanilla
  • Amber

How to Apply Fragrance

Pulse Points

Apply fragrance to these warm areas of your body:

  • Wrists
  • Neck
  • Behind ears
  • Inside elbows

Tips for Fragrance Success

  • Don't rub your wrists together - it breaks down the fragrance
  • Apply to clean, moisturized skin for longer lasting scent
  • Store fragrances in a cool, dark place
  • Layer complementary scents for a unique signature
  • Consider the season and occasion when choosing a fragrance

Types of Fragrances

  • Parfum: Most concentrated (20-30% fragrance), lasts 6-8 hours
  • Eau de Parfum: 15-20% concentration, lasts 4-5 hours
  • Eau de Toilette: 5-15% concentration, lasts 2-3 hours
  • Eau de Cologne: 2-4% concentration, lasts up to 2 hours

Seasonal Guide

  • Spring: Light florals, fresh greens
  • Summer: Citrus, aquatic notes
  • Fall: Woody, spicy scents
  • Winter: Rich orientals, vanilla, amber